HEAD OF CATEGORY MANAGEMENT FMCG BRAND Ref.: HOC/ST

COMPANY 

 

Multinational Company FMCG

ROLE

To propose and implement the Category strategies according to the business priorities, the Marketing Plan,

and the various Customer Action Plan, cooperating with the Line Manager and the Brand Central Marketing Dept.

 

MAIN RESPONSABILITY

Supports the Line Manager in the definition of business priorities

• Drafts the annual Marketing Plan according to the business priorities and the Central Marketing targets

• Liaises with the Central Marketing for implementing the right strategies in order to achieve the targets

• Shares market information (market & channel trends, competitors, customers, consumers, shoppers...)

to facilitate decision making process

• Provides the Central Marketing with recommendations about product & innovation map

• Together with the Line Manager defines the partnership programs according to the agreed Joint Business

Plan’s and in line with theMarketing and Customer plans

• Defines the overall promotional strategies, assortment and shelf share enlargement strategies & priorities

• Drives state-of-the-art Trade Stories contents to allow Salespeople, achieving the targets in terms of WD,

to share Group’s strategies and to help building further partnerships

• Drives “go2market” strategies on leaflets, trial promotions, Point Of Sales support

• Approves the various tailormade consumer promotions, ensuring they match with the business priorities and the customer’s expectations

• Defines the in-store & on-line material strategies to improve the products visibility

• Provides support to Field Sales Manager and Country Sales Manager, building the priorities from Perfect Store KPI’s

• Is responsible for his/her staff recruitment, professional growth, motivation and empowerment

• Promotes a safety-bound corporate culture

Promotes the Corporate Principles and Values

 

 

PROFILE

Business or marketing Degree

Proved experience in FMCG companies

Minimum 5 year experience in Sales & Marketing / Trade marketing

Minimum 2 year experience in Category management

Customer oriented

Analytical mindset

Excellent knowledge of Nielsen, GFK (retail data, trade planner, consumer data)

Familiarity with marketing KPI's (value share, loyalty, penetration) Microsoft Office skills

(excellent knowledge of Excel / Power Point)

 

Report to MKT & SALES DIRECTOR BRAND

Managed 2 people

Proficient in English and Italian.

LOCATION

LUCCA (On site)

Please send a CV, mentioning the authorization for processing personal data in accordance with law 196/2003 and  the position, to : michela.giusti@standler.it

L'offerta di lavoro si intende estesa a entrambi i sessi (L. 903/77). Aut. Min. Lav. prot. nr. 1417 del 22/01/2007.