HEAD OF DIGITAL MARKETING Ref.: HDM/ST
COMPANY
Multinational Company FMCG
ROLE
To manage and continuously improve the marketing funnel digital transformation in line with Group Strategies.
RESPONSABILITIES
-
Develop & Execute digital acceleration accordingly with Company roadmap
-
Provides guidelines and best practices
-
Translates the Group digital marketing efforts into cohesive strategy
-
Guarantees the development of successful creative campaigns and effective digital communication plans
-
Develops creative Ideas to boost web traffic
-
Guarantees the analysis of SEO and digital marketing matrics
-
Advise internal teams how to use digital technologies and recommend new optimisation technologies to enhance customer experience
-
Manages the integration, professional growth, development and motivation of collaborators
-
Promotes a safety-focused corporate culture
-
Promote Company Principles and Values
QUALIFICATIONS
-
Bachelor's degree in Economy/science
-
10 years' experience min in digital area
-
Backgroud in similar job (CPG companies)
-
Very strong in digital marketing
-
Fluent IN ENGLISH
-
ITALIAN NATIVE
-
International experience
-
E-commerce preferred
-
Background in consultancy or digital marketing company preferred
-
Lead digital transformation projects preferred
SKILLS
-
Problem Solving
-
Human Resources Management
-
Negotiation
-
Team and meeting Management
-
Control
-
Decision making
-
Organisation
-
Planning
-
Conflict Management
-
Innovation propensity
LOCATION
Lucca area
Please send a CV, mentioning the authorization for processing personal data in accordance with law 196/2003 and the position, to : agneta.eriksson@standler.it
L'offerta di lavoro si intende estesa a entrambi i sessi (L. 903/77). Aut. Min. Lav. prot. nr. 1417 del 22/01/2007.