
HEAD OF DIGITAL MARKETING Ref.: HDM/ST
COMPANY
Multinational Company FMCG
ROLE
To manage and continuously improve the marketing funnel digital transformation in line with Group Strategies.
RESPONSABILITIES
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Develop & Execute digital acceleration accordingly with Company roadmap
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Provides guidelines and best practices
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Translates the Group digital marketing efforts into cohesive strategy
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Guarantees the development of successful creative campaigns and effective digital communication plans
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Develops creative Ideas to boost web traffic
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Guarantees the analysis of SEO and digital marketing matrics
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Advise internal teams how to use digital technologies and recommend new optimisation technologies to enhance customer experience
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Manages the integration, professional growth, development and motivation of collaborators
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Promotes a safety-focused corporate culture
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Promote Company Principles and Values
QUALIFICATIONS
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Bachelor's degree in Economy/science
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10 years' experience min in digital area
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Backgroud in similar job (CPG companies)
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Very strong in digital marketing
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Fluent IN ENGLISH
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ITALIAN NATIVE
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International experience
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E-commerce preferred
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Background in consultancy or digital marketing company preferred
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Lead digital transformation projects preferred
SKILLS
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Problem Solving
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Human Resources Management
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Negotiation
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Team and meeting Management
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Control
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Decision making
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Organisation
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Planning
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Conflict Management
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Innovation propensity
LOCATION
Lucca area
Please send a CV, mentioning the authorization for processing personal data in accordance with law 196/2003 and the position, to : agneta.eriksson@standler.it
L'offerta di lavoro si intende estesa a entrambi i sessi (L. 903/77). Aut. Min. Lav. prot. nr. 1417 del 22/01/2007.